In a groundbreaking move ahead of its inaugural season debut on April 27, the American Flag Football League (AFFL) has unveiled PRIME Hydration, the brainchild of Logan Paul and KSI, as its Official Sports Drink and Partner.
Marking a significant milestone for both PRIME Hydration and the AFFL, this partnership signals a strategic alliance that promises mutual benefits in the dynamic landscape of flag football. With the sport gaining unprecedented traction globally and set to make its mark in the Olympics by 2028, the timing couldn't be more opportune.
The collaboration positions PRIME Hydration at the forefront of the burgeoning flag football scene, offering a platform to amplify its presence among athletes, coaches, and fans alike. As the designated supplier of sideline hydration solutions for AFFL teams and coaches, PRIME Hydration's role extends beyond mere sponsorship to active engagement during game days and community outreach initiatives.
Beyond quenching thirst, PRIME Hydration distinguishes itself as a premium sports drink alternative, hitting the shelves in early 2022 with a blend designed for peak performance and recovery. Boasting a formula devoid of added sugars and enriched with essential elements like coconut water, BCAAs, electrolytes, and antioxidants, PRIME Hydration stands out as a beacon of health-conscious hydration.
Brian Michael Cooper, President & COO of the AFFL, voiced his enthusiasm for the partnership, citing PRIME Hydration as the epitome of sports drink excellence. Cooper emphasized the shared commitment to excellence, echoing the sentiment that the AFFL serves as the ultimate stage for the planet's top flag football talent.
The collaboration extends beyond the playing field, with PRIME Hydration spearheading youth development initiatives in AFFL cities such as Boston, Dallas, Las Vegas, and Nashville. Through coaches' clinics and youth skills challenges, PRIME Hydration aims to nurture the next generation of flag football enthusiasts, fostering a culture of health and athleticism from grassroots levels upward.
As the countdown to the historic inaugural season ticks away, the AFFL and PRIME Hydration stand poised to redefine the standards of hydration and performance in the realm of flag football. With a shared vision for excellence and innovation, this partnership sets the stage for an electrifying season ahead, where every drop of PRIME Hydration fuels the passion and determination of athletes, coaches, and fans alike.
