In an exciting development for sports enthusiasts and flag football fans alike, Brinx.TV, a pioneering sports and entertainment platform, has announced a landmark partnership with the American Flag Football League (AFFL), the leading professional flag football league in the United States. Founded by John Brenkus, a six-time Emmy Award winner known for his work on ESPN's Sport Science, Brinx.TV is set to become "The Official Free To Play Platform" for the AFFL, heralding a new chapter in the sport's accessibility and fan engagement.
Brinx.TV is not just another name in the rapidly expanding FAST Channel ecosystem; it stands out for its unique approach to integrating content, commerce, and community. The platform operates on a novel engagement model where viewers can earn loyalty points, named Brinx Bux, by simply engaging with the content. These points can be redeemed for a variety of rewards, including exclusive merchandise, discounts, and even betting on live sports outcomes, thereby adding an exciting dimension to the viewing experience.
This partnership is a strategic move for Brinx.TV, which has been actively securing rights deals with emerging sports leagues, such as the Electronic Gaming Federation (EGF) and the Pro League Network (PLN), which features Kevin Garnett's innovative 3-on-3 basketball project, Str33t. By adding the AFFL to its roster, Brinx.TV is not only expanding its live sports offerings but also tapping into the rapidly growing audience of flag football enthusiasts.
John Brenkus, CEO of Brinx.TV, expressed his excitement about the collaboration, highlighting the significant growth and potential of flag football as a sport. "Flag football is now an Olympic sport and on the path toward historical expansion at the prep and college level," Brenkus noted, underscoring the sport's rising popularity and the importance of providing fans with an ultimate viewing and free-to-play betting experience.
Brian Michael Cooper, President and Chief Operating Officer of the AFFL, echoed Brenkus's enthusiasm, emphasizing the sport's inclusivity and the role of the partnership in furthering its global reach. With flag football's inclusion in the LA28 Games, the sport is set to experience unprecedented international growth. The AFFL is gearing up for its inaugural season, and the partnership with Brinx.TV is poised to spotlight the world's most elite flag football players and extend the sport's global footprint.
Starting April 27, Brinx.TV will begin airing AFFL games, offering fans a revolutionary way to engage with flag football. This partnership not only signifies a significant leap forward for the sport but also exemplifies how innovative platforms like Brinx.TV are redefining the fan experience by seamlessly merging entertainment with interactive engagement opportunities.
As the AFFL and Brinx.TV embark on this exciting journey together, the future of flag football looks brighter than ever, promising fans around the world a dynamic, inclusive, and engaging sports viewing experience that is second to none.
