Stanley 1913 Partners with PGA TOUR to Bring Sustainable Hydration to Golfers and Fans

In a significant step toward sustainability and brand integration, the PGA TOUR has announced a multi-year partnership with Stanley 1913, a brand renowned for its durable and eco-friendly insulated drinkware. Manufactured and marketed by PMI WW Brands, LLC, Stanley 1913 will now hold the title of Official Insulated Drinkware of both the PGA TOUR and PGA TOUR Champions, reinforcing the sport’s commitment to sustainability while enhancing the hydration experience for players and fans alike.

Strategic Alignment with the PGA TOUR’s Vision

The collaboration marks an important milestone for both Stanley 1913 and the PGA TOUR. By aligning with a brand that champions sustainability and durability, the PGA TOUR continues its efforts to engage a growing audience that values high-quality, environmentally responsible products. This partnership not only provides players and fans with premium hydration solutions but also underscores the TOUR’s dedication to reducing plastic waste through the adoption of reusable drinkware.

"The PGA TOUR is excited to welcome the Stanley 1913 brand as an official partner, and we are eager to introduce their exceptional drinkware to our athletes and fans," stated Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships. "They are the global leader in insulated drinkware, and we look forward to featuring their sustainable and iconic bottles and tumblers at events throughout the next several seasons."

Stanley 1913: A Legacy of Durability and Sustainability

Founded over 110 years ago, Stanley 1913 has built a reputation for producing rugged, high-performance food and beverage containers. Known for their "Built for Life" lifetime warranty, Stanley products are designed to minimize waste by eliminating the need for single-use plastics. Their drinkware, constructed from recycled stainless steel, aligns seamlessly with the PGA TOUR’s growing sustainability initiatives, making this partnership not just a commercial endeavor but a shared commitment to environmental responsibility.

"We build products for performance and life, where sport and culture intersect," said Graham Nearn, Chief Brand Officer at Stanley 1913. "We're thrilled to showcase our innovative hydration and barware products to PGA TOUR players and a new generation of golf fans, while ensuring a sustainable experience at PGA TOUR events."

Golf as a Natural Fit for Stanley 1913’s Expansion

The partnership was in the works for nearly a year, according to Matt Navarro, Global President of PMI WW Brands, as both organizations recognized their shared values and audience alignment.

"Golf is one of the few sports where athletes can use our products in competition," Navarro noted. "Golf also spans a really wide consumer base. We feel like we’re for everyone, and golf is going through a resurgence."

This resurgence in golf interest, particularly among younger and more diverse demographics, makes the partnership especially timely. The game is attracting a broader spectrum of enthusiasts, from seasoned professionals to casual weekend players, many of whom prioritize sustainability in their purchasing decisions. By integrating Stanley’s drinkware into PGA TOUR events, the brand gains visibility among a dedicated and affluent consumer base, while the TOUR continues to modernize its partnerships in response to evolving audience expectations.

Activations and Future Collaborations

As part of the agreement, Stanley 1913 will have a presence at PGA TOUR tournaments nationwide through on-site sales, activations, and player relationships. The brand has already begun integrating its products into high-profile events, such as the WM Phoenix Open, and plans to expand these initiatives throughout the season.

Beyond in-event branding and sales, Stanley aims to deepen its relationship with the PGA TOUR through additional player partnerships and exclusive collaborations, leveraging the TOUR’s global reach to further establish itself as a leader in premium hydration solutions.

A Growing Portfolio of Sports Partnerships

This latest deal adds to Stanley 1913’s growing sports portfolio, which includes partnerships with Inter Miami’s global soccer icon, Lionel Messi, and the NBA’s Utah Jazz. Additionally, the brand has strengthened its retail presence at key golf specialty stores, including Golf Galaxy, Dick’s Sporting Goods, and the PGA TOUR Superstore. These placements ensure that consumers can easily access Stanley’s products both at tournaments and in everyday shopping experiences.

The Future of Hydration in Golf

As golf continues to evolve and attract a wider audience, partnerships like this one demonstrate how the sport is embracing change while staying true to its core values. The integration of sustainable hydration solutions into professional tournaments reflects a broader trend toward environmental responsibility in sports, signaling a shift in how major organizations approach fan engagement and operational sustainability.

For the PGA TOUR, the Stanley 1913 partnership is more than just a sponsorship—it’s a statement about the future of golf and the role sustainability will play in shaping it. As tournaments roll out Stanley’s innovative drinkware, both players and fans can enjoy a more environmentally conscious experience, reinforcing the game’s commitment to progress both on and off the course.